Tiger, Tiger

You just know Tiger Woods is loving writer Mark Seal at Vanity Fair these days.  In the June issue, Mr. Seal provides a detailed account of how The National Enquirer investigated and broke the story about Tiger and Rachel Uchitel, an account that’s almost as crazy as the story itself .  The most interesting thing about this article (different from previous reports about the infidelities, ho hum …) is the amount of work that goes into the creation and protection of the Tiger Woods Brand.  All that protection and media-spinning makes your  head spin.  And it shows how willing we — the public — are to believe whatever the marketing genies want to sell us.